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Did you ever want to follow your dreams and get paid for it? It’s what can happen when you channel your passion for playing games (and your deep understanding of what makes players tick) into architecting models that attract and engage the best performing audiences. Our host Peggy Anne Salz catches up with Matthiew (Matt) Choi, Performance Marketing Manager at mobile games studio PocketGems, to discuss the spark that fuelled his marketing career. Matt, a Mobile Hero recognized for his accomplishments, discusses the traits and talents that both games players and marketers must cultivate to reach high and win big. He also shares tips to stay on top of the data and ahead of the competition.