About Liftoff Ad Builder

Here are all the assets you’ll need to upload to build ads on Ad Builder

Copy

Images (Banners & Interstitials)

Video

Video Endcards

How to re-use assets from Facebook, Google, and other ad platforms

You can re-use assets from other ad platforms, but for assets that fit perfectly, you’ll probably need to re-size them.

1. Download our Helper Package to create perfect-fit images for Ad Builder’s adsThis package contains “blank” images that are already perfectly-sized for each Ad Builder ad. You’ll fill these images in by pasting and resizing your existing images, or use them to create completely new images from your source PSD’s and artwork. When you upload them to Ad Builder, you’ll have a perfect-fit image for each ad.

   Tip: If you have a designer or marketing team, pass the Helper Package on to them.

2. Open and read the INSTRUCTIONS.png included in the Helper Package. You should be able to preview both the INSTRUCTIONS.png and the TIPS.png by double-clicking on them.
3. See this video for a walk-through of how to use the Helper Package.If you’re not familiar with editing images, or if you don’t have access to a photo-editing tool like Photoshop, you’ll find this video very helpful. It provides a walk-through of how to use the Helper Package with a free online photo editing tool to open each image, paste in the content from your existing ads, and save it. You’ll then be able to upload your perfect-fit images to Ad Builder.

General Creative Best Practices

• Have a clear call to action button
• Have at least one of the following: app name, app icon, or app logo
• Use a simple layout and image for clear messaging
• Use straightforward and informative copy. Think “why should this user install my app?”
• Use localized copy for international regions
• Use high resolution images

By Format

Banner (320×50 and 728×90) and Half Interstitial (300×250)

These formats display amongst the app content. Because your ad will be competing for attention, it is important for them to be understood quickly and easily.

1. Don’t attempt to compensate for the limited space by overloading banners with content.
2. Ensure clarity with the app icon or logo, app name
3. Keep copy simple and to the point

   Bad ExamplesFull bleed images, Copy/text heavy, Highly stylized art

   Good ExamplesSimple and clean, Showcase main app feature(s), Reflect app UI
   (340% avg. spend lift)

   

   
   

   
   

   

Native

Native ads render to mimic content of the app’s feed or interface. These creatives will render with all elements or only some that are provided to the exchange, based on publisher preference.

1. The image size is large (1200×627), but remember how small a phone screen is.
2. Don’t overlay text on the image
3. Copy should be descriptive of the app

   Bad ExamplesLifestyle/Stock photos, Highly produced busy images

   Good ExamplesSimple and clean, Main app features, Limited typographical image, direct copy
   (150% avg. spend lift)

   

   
   

   

Interstitial + Video (320×480, 480×320, 768×1024, 1024×768)

These formats will fill the screen of the user’s device. This means you have the space and time to give a richer experience. Rely on images to communicate quickly, and demonstrate the product benefits with the copy.

1. Use images and video of the app interface. This gives users a preview of the app experience.
2. Avoid using images of phones or devices (remember the user is already viewing your ad on their device)
3. Avoid lifestyle images or videos. These are better for branding campaigns or commercials. For in-app programmatic ads, this does not communicate the benefit of your product quickly.

   Bad ExamplesLifestyle images, Full-bleed designs, Devices in screen

   Good ExamplesSeparate elements (products, categories, logo, CTA etc.), App screenshots, Main app features
   (100% avg. spend lift)

   

   

What will cause my ads to be rejected?

Your ads will automatically be rejected by the exchanges if they contain any of the following:

• Missing Branding – Your ad must contain a name, logo or icon according to exchange policies. This ensures the person viewing your ad is not unclear about which product is being advertised.
• Explicit Content – Your ad must not contain profanity, graphic violence, nudity, overtly sexual content or content that’s illegal.
• Misleading Content – The content of your ad must match the app being advertised. The ad should not lead the user to think they are downloading a different product.
• False Button – A close button in the ad’s asset, or any button included in the Native ad’s image (including anything that seems interactive, like a dropdown or “Click here!”) will cause exchanges to reject your ad.

What are other “Don’ts” to keep in mind?

Your ads will automatically be rejected by the exchanges if they contain any of the following:

• • Don’t create GIF images that are over 1MB – GIF images over 1MB take too long to load in your audience’s device. To protect performance, ads don’t accept GIFs over 1MB.
  • Don’t create a GIF image for the Native ad – The Native ad can’t play an animated GIF. It shows only the first frame. It also can’t tell the difference between a GIF that’s animated and one that isn’t. To protect your Native ad’s performance, this ad won’t accept a GIF image asset.
  • Don’t submit images that contain watermarks. – Watermarks indicate that an image is owned by someone else. If they are in your ad, the performance will be negatively affected.
  • Don’t leave out legal or disclaimer copy if your app legally requires it. – This can be added to your description text or to your asset image.