• No IDFA? No Problem
  • Solutions
    • Our Approach
    • Liftoff For Gaming Apps
    • Liftoff for Shopping Apps
    • Liftoff for Subscription Apps
    • Liftoff for Agencies
    • Liftoff for Brands
    • Work With Us!
  • Product
    • Product
    • Acquisition
    • Re-Engagement
    • Analytics
    • Fraud Prevention
    • Machine Learning
    • Creative Services
    • Cost Per Revenue
  • Resources
    • View All
    • Case Studies
    • Events
    • Guides & Reports
    • Mobile Heroes
    • Videos
    • Webinars
    • Podcasts
  • Heroes
  • Blog
  • Get Started
  • No IDFA? No Problem
  • Solutions
    • Our Approach
    • Liftoff For Gaming Apps
    • Liftoff for Shopping Apps
    • Liftoff for Subscription Apps
    • Liftoff for Agencies
    • Liftoff for Brands
    • Work With Us!
  • Product
    • Product
    • Acquisition
    • Re-Engagement
    • Analytics
    • Fraud Prevention
    • Machine Learning
    • Creative Services
    • Cost Per Revenue
  • Resources
    • View All
    • Case Studies
    • Events
    • Guides & Reports
    • Mobile Heroes
    • Videos
    • Webinars
    • Podcasts
  • Heroes
  • Blog
  • Get Started
ENEN
  • English

Fresh News & Insights for App Marketers

Blog > cpa

Returning to the Basics. Is CPM Buying Still King?

Mobile Heroes

Returning to the Basics. Is CPM Buying Still King?

15 Oct 2018 | Sergey Grytsuk

How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)

Liftoff Platform

How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)

15 Mar 2018 | Jay Chow

2016 Mobile Index Analysis: Engagement by Gender

Liftoff Report

2016 Mobile Index Analysis: Engagement by Gender

22 Nov 2016 | Morgan Friberg

2016 Mobile Index Analysis: CPA Trends Across Post-Install Events

Liftoff Report

2016 Mobile Index Analysis: CPA Trends Across Post-Install Events

26 Oct 2016 | Morgan Friberg

Mobile Ad Performance Tracker

Most Popular (Last 90 days)

  • How to Attribute Installs to Influencer Marketing
  • How to Successfully Scale Up Google UAC Campaigns
  • Sam's Club On Mobile Marketing Metrics, Creatives, and Opportunities

Get fresh news & content from app marketers

Categories

  • Ad Creative
  • App Install Campaigns
  • App Performance
  • Best Practices
  • Company News
  • Customer Spotlight
  • Dynamic Advertising
  • Events
  • Featured
  • General
  • IDFA
  • Liftoff Platform
  • Liftoff Report
  • Mobile Fraud
  • Mobile Heroes
  • Mobile Marketing
  • Programmatic Advertising
  • Q&A
  • RTB
  • Trends
  • Videos

Tags

a/b testing ad creative analytics appsflyer attribution automation awards benchmarks best practices careers channels creatives culture data employee spotlight gaming gaming apps growth growth stack idfa index inside liftoff ios liftoff culture mau2019 mobile ad fraud Mobile Heroes mobile marketing mobile user acquisition partners performance marketing post-IDFA programmatic Q&A re-engagement report research retargeting shopping apps thought leadership trends and benchmarks UA user acquisition winning women in mobile

Solutions

  • Our Approach
  • Liftoff for Gaming Apps
  • Liftoff for Shopping Apps
  • Liftoff for Subscription Apps
  • Liftoff for Agencies
  • Liftoff for Brands

Product

  • User Acquisition
  • Re-Engagement
  • Analytics
  • Fraud Prevention
  • Machine Learning
  • Creative Services
  • Cost Per Revenue

Resources

  • Ad Tracker
  • Blog
  • Case Studies
  • Events
  • Guides & Reports
  • Mobile Heroes
  • No IDFA? No Problem
  • Podcasts
  • Videos
  • Webinars

Company

  • About Us
  • Careers
  • Contact Us
  • Engineering at Liftoff
  • Liftoff Brand Guidelines
  • Reporting API
  • Login
© 2021 Liftoff  |  Privacy Policy  |  Terms of Service
English
  • English
This site uses cookies: Learn more.