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Fresh News & Insights for App Marketers

Blog > Best Practices

5 Winning Ways To Get Loads Of Value Out Of Players Who Don’t Pay You A Penny

Best Practices•Mobile Heroes

5 Winning Ways To Get Loads Of Value Out Of Players Who Don’t Pay You...

10 Jan 2017 | Tal Turpaz

Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing

Best Practices•Mobile Heroes

Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing

13 Dec 2016 | Colette Nataf

4 Quick Wins: Improving Mobile Marketing Campaign Performance

Best Practices

4 Quick Wins: Improving Mobile Marketing Campaign Performance

30 Nov 2016 | Josh Hayes

Search Ads: Apple and Google are Better Together

Best Practices•Mobile Heroes

Search Ads: Apple and Google are Better Together

18 Nov 2016 | Colette Nataf

6 Tips for Spotting and Preventing Mobile Ad Fraud

Best Practices•Mobile Heroes

6 Tips for Spotting and Preventing Mobile Ad Fraud

4 Nov 2016 | Adrián Sarasa Cantán

How Non-Holiday Mobile Marketers Conquer the Holidays

Best Practices•Mobile Heroes

How Non-Holiday Mobile Marketers Conquer the Holidays

1 Nov 2016 | Colette Nataf

Get Real With User Reviews in Your Mobile Ads

Best Practices•Mobile Heroes

Get Real With User Reviews in Your Mobile Ads

3 Oct 2016 | Mick Weinstein

Scaling Growth at Mobile-First Startups: Challenges and Tips

Best Practices•Mobile Heroes

Scaling Growth at Mobile-First Startups: Challenges and Tips

19 Sep 2016 | Trace Ronning

How we optimize UA channels to increase user retention in the CBS Sports app

Best Practices

How we optimize UA channels to increase user retention in the CBS Sports app

7 Sep 2016 | Trace Ronning

Want to Win Black Friday? Acquire New Mobile Shoppers in September

Best Practices•Trends

Want to Win Black Friday? Acquire New Mobile Shoppers in September

21 Jul 2016 | Trace Ronning

3 Tips for Designing Killer Mobile Ads

Ad Creative•Best Practices

3 Tips for Designing Killer Mobile Ads

24 May 2016 | Trace Ronning

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