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Month: February 2015

App Performance•Trends

How ApplePay Helps Reduce Friction In Making In-App Purchases

26 Feb 2015 | Dennis Mink

How Programmatic Ad Buying Is Changing Mobile Advertising

General•RTB

How Programmatic Ad Buying Is Changing Mobile Advertising

12 Feb 2015 | Dennis Mink

General

Liftoff Releases Q4 2014 Mobile App Engagement Index; Measures the Impact of App Install Ads

3 Feb 2015 | Dennis Mink

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